While fine cuisine has its gourmands and wine has its oenophiles, the names for those who appreciate marijuana are not quite as favorable. Pothead. Stoner. The nicknames bring up less than glowing connotations, right?
Philip Wolf, who has been on the business end of the Colorado cannabis industry since its beginnings, took notice of that and wanted to add a new term to the list — cannabis connoisseur.
“(I wanted) to show this sophisticated side of the cannabis culture. Middle America probably sees the standard stoner culture and that’s their idea of what it’s all about. We wanted to put it on the same level as wine,” Wolf said. “I said, ‘Let’s do cannabis pairings like we do wine pairings. Let’s make this a culinary trend.’ Turns out people are really intrigued. We’ve gotten so much publicity about it.”
